If you want to learn more about how they work and why they work for brands, jump over to this post. The idea is that audio and visual channels work separately in the brain, so when content is presented simultaneously by way of audio and visual channels-say, on-screen images and voice over-the information is processed faster and with greater ease. Why Your Explainer Video Script MattersĮxplainer videos work well for scientific reasons, specifically related to Allan Paivio’s Dual-Coding Theory. (There’s a reason a beautiful cover can’t save a bad book.) Sadly, many brands underestimate just how crucial an explainer video script is. (To find out if you have a good explainer story, read this.) But a good explainer video can’t succeed without a good explainer video script.Įven if you have world-class visuals, a weak script will sabotage your explainer, making it boring at best and confusing at worst. Explainer videos are fantastic communication tools for brands-if they tell the right story.
